Like many creatives, I’ve grown increasingly more aware of the impact I have on the environment with the products and packaging I use, so this is something I’ve really thought about with this collection.
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My friend, Nicky, had decided she wanted a natural looking bouquet of wildflowers for her wedding. Her and her husband’s parents grew the flowers in their gardens…
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The Pinterest board I’d created for the Bloom collection was filled with images of Parisian gardens and impressionist paintings.
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The exotic-looking plant that sat on my windowsill at uni had caught my eye in IKEA. I was drawn to its deep purple-pink flowers and the soft silky feel of its petals.
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In just a couple of short weeks (get it in your diaries - Thursday 30th March!) I'll be launching my new collection (but if you're impatient like me, you can pre-order your favourite here, because I'm nice like that!) so I thought it was about time that I shared the little journey that I've taken to put it together and introduce you not only to the pretty pieces themselves, but the beautiful personalities that inspired each one.
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